Detroit school children express gratitude for new warm coats (in their own words)! Operation Warm wanted a video to reflect the impact they are having on kids. They previously relied upon school leaders or Hollister representatives for the audio track. With a little extra effort we captured 10 children’s perspectives, in unscripted interviews, and created the story and it really moved the needle 

We’ve all come across poorly made or irrelevant content in corporate videos. You know the ones that we are trying to hint at. Like, the videos with a boring script delivered by a talking head, the volume of which never seems to be exactly constant and within a few seconds of viewing, your eyes are already looking for the next video. Today we are entering the next generation of digital cinema and corporate video marketing is here to stay. Video production is a $135 billion industry in the United States alone, and consumers are increasingly curious to see videos from brands they follow and the brands they might be interested in. So, if one is not providing that sought-after video content, possibilities are you are not being sought out at all. Hiring the right corporate video production company can make all the difference. When it comes to making a corporate video, it requires a lot of time and most importantly patience as it is a very detailed and tedious project. Also, you might think of doing it yourself, as you own a video camera or an iPhone. However, the million-dollar question is; can you create high quality digital videos that will have an impact on the viewer? Well, the answer to this question really depends on whether you possess that capability and experience to provide a professional touch to the video. If you have, go ahead, but if you don’t, you’d be better served to hire a corporate video production company. Creating original and rich content through videos is what engages your audience and keeps them glued to your brand. So, let’s dip into the many benefits of hiring a professional corporate video production company: •Get a Creative Vision Producing a corporate video begins with a creative vision. What do you want your video to achieve actually? Obviously, reaching out to potential clients or additional customers and views on social media are important. Will your video serve as an informational or instructional piece, why would the viewer watch it? However, the most significant factor is the emotional response you want your viewers to walk away with. Therefore, a creative vision behind the corporate video is of utmost importance. •The Budget Aspect Writing the script for the video, assembling a qualified team, procuring equipment, editing and marketing your video all require money. So, it is important to make sure that you establish a reasonable goal and budget before stepping into the creative process of video creation. •Importance of the Video Script Producing a memorable and impactful video brief and script requires that your video scriptwriters understand your vision well. The goals for the production help blend the story and the art to draw an emotional response from your audience. Clear communication with everyone involved- including the scriptwriters, actors/on-screen talent, directors and producers- is imperative. •Forming your Creative Team Your video is only as good as the team behind it. So it is important to make it the best by hiring a corporate video production company that is well qualified and experienced to help you accomplish your goals for the video. Good companies possess the ability to build a proper team- including the directors, writers, editors, crew, stylists, production equipment, etc. Thus, your entire team has everything to help you deliver the vision for your videos. •Effective Marketing Strategy Last, but not the least, one of the most essential things is an effective marketing strategy. Apart from promoting your video on social media like LinkedIn, Facebook and Twitter, adding videos optimized to platforms such as YouTube will help your corporate video gain valuable views within a quick span of time. And since you have now created a well-informed video, consider showcasing it through an email marketing campaign or through your company website. While making a corporate video, it is recommended to not overwork your resources. Collaborate with a top video marketing company who is well-aware of the nuts and bolts of video production and marketing and can help you create a video you will absolutely love; without having to stress about the minute details. Also, it’s significant to skip the other drama.

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.